My brand or Excellerate ..........................my brand

People do business with people.........it's a well used expression but its true. In a sales situation the person communicating with the customer is the incarnation of the brand. Many sales people leave companies taking their best clients with them..... So whats' more important the brand that I represent or my personal brand? Well maybe it depends on the type of product or service being offered, in highly commoditised situations the "corporate" brand may be more important, but high quality coaching is not in this bracket and inextricably linking to the individual providing the coaching. So high quality coaches should be associated with a high quality, high profile brand..............without endangering their own personal brand.