Advert review

The BBC has reviewed TV adverts of 2007 with the usual reader's comments.

The success of the M&S clothing ads can be measured by the other retailers now copying it. I see Waitrose have now started copying their food ads too, maybe other retailers will follow suit?

"These aren't just fish fingers. These are mechanically recovered fish flavoured protein sticks covered in what we found on the floor of the bread factory. This isn't just food - it's Morrisons food."

"This isn't just lamb. This is what was left on the lambs's skeleton after the rats had been at it, scraped together and squashed into a big lump and served with garlic mayonnaise. This isn't just any lamb, this is a lamb donner kebab"

"This isn't just water. This is water in a bottle with a shiny label on it. That's why it's so expensive when it really did come out of a hole in the ground"

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